Club membership revolves around offering individuals a range of privileges and services in exchange for a recurring fee. This model caters to a wide variety of interests and industries including sports, fitness, social networking and travel.
Managing club dues is easier with online membership management software. But first, you need to understand your ideal membership profile.
Membership Perks
Many clubs offer perks that help members make their membership worth their money. For example, country clubs may let members use their facilities, and some clubs for specific hobbies, such as painting or music, might provide opportunities to improve skills and network with others with similar interests.
Perks are valuable for both new and existing members, as they can boost engagement and create a sense of community among club attendees. However, to get the most value out of perks, you need to be strategic about how your club uses them.
For example, if your organization is struggling with member retention, selecting a perk that addresses this particular issue can make all the difference in getting people to renew their memberships.
With a little thought, you can turn your perks into an essential element of your membership plans. Check out these top tips for using perks to drive member engagement. And download our 2022 AMA Content Marketing Editorial Calendar template to help you manage and track campaigns more efficiently.
Access to Facilities
Club membership offers premium amenities and services for a recurring fee. These can include luxury facilities, concierge service and advanced reservation privileges. This level of exclusivity can appeal to individuals who value a sense of prestige and belonging to an exclusive community.
Choosing the right club for your needs is critical. Whether you want to meet new people or network professionally, you need to decide what your priorities are and then find a group that fits. Ask current members for recommendations if possible.
Many clubs focus on recreational and social activities while others may be more formal organizations focusing on a particular topic or industry. Some clubs have an open enrollment while others may have strict requirements for joining. A club can help you build your support network while you are away at college by giving you the chance to connect with people who share your passions and goals. This can be particularly beneficial for students who have trouble finding their way at school and need to feel connected to a caring, supportive group of peers.
Discounts on Merchandise and Services
Club members often enjoy discounts on merchandise and services connected to the club, like a 10% discount at the shop that sells branded apparel. You can also offer career events and a hotline to help members with their careers. These exclusive perks help nurture loyalty, which improves customer lifetime value by turning members into brand ambassadors that promote the business voluntarily.
Often, clubs organize exclusive events that create lasting memories and broaden a member’s personal horizons. These can be workshops, seminars or trips that are unique to the club. Moreover, clubs can also provide access to premium materials or discussion forums that are tailored to specific interests and hobbies.
As the membership club model continues to flourish, businesses must carefully manage their growth strategies to preserve a sense of exclusivity and avoid dilution of benefits and experiences. Achieving this requires a thoughtful strategy based on member data, and an end-to-end customer experience orchestrated through a complete subscription management platform. That’s where SubscriptionFlow comes in. Learn more about how to deliver personalized and seamless experiences with our software.
Social Events
Clubs often offer a wide range of social events. These can include foodie events, fitness classes, concerts and other entertainment. In addition, club members can attend networking and career events that provide the opportunity to meet with business leaders and industry experts.
A movie marathon is a great way to get people talking and laughing together. Whether you choose to watch a Nicolas Cage marathon or the Marvel universe, this type of event will encourage bonding. Similarly, a scavenger hunt can be both fun and a way for your members to learn more about each other.
To ensure your club or membership portal is a place where everyone feels welcome, it’s important to regularly ask members for feedback and input. Whether you’re looking for ways to improve a particular event or how your community can help raise money for charity, you can use member satisfaction surveys to guide your future plans. You can also use surveys to communicate with your members about updates to rules or fees. This can be done in-person or online, and it’s a great way to show your members that their opinions matter.
Invitations to Special Events
In addition to social events, club members are invited to special events like meetings with luminaries in their fields, or to career-building seminars. Some clubs even offer mentorship programs where members are paired with someone to help them in their professional development.
In order to be eligible to join, the applicant must submit an application, interview with a committee and pay membership initiation fees. Having an email system that can manage membership information easily, quickly and securely can make the whole process much smoother and will give the applicant confidence in your organization.
Using Glue Up’s email invitation module, you can create and send member invitation emails. The software offers ready-to-use, aesthetically pleasing email templates that will add value to your membership invitations. Email scheduling features will ensure that your invites reach their intended recipients at a time when they’re likely to read them. The software also allows you to track the performance of your email campaigns, helping you refine future membership invitation strategies.
