One of Twitter’s most important charity partners are contemplating to terminate relationship with the platform due to recent changes in the policies.
ADL (Anti-Defamation League) believes that Elon Musk’s decision to reverse Donald Trump’s Twitter account, which Trump recently left for violating Twitter’s user agreement, is “dangerous and inconsistent.”
It has also raised concerns over allowing Kayne West back on Twitter.
One of those primary Twitter advertisers has cast doubt on its platform’s future.
On its advertising website, Twitter states that it has “long-standing fruitful relationships with key civil rights groups and organizations, including the NAACP, ADcolor, and the Anti-Defamation League.”
However, according to ADL, Elon Musk met with the civil rights organization on 1 November to finalize that no one had previously been disqualified from the platform until he had installed a transparent, clear procedure that took into consideration the concerns of civil society.
“But the recent choices of Elon Musk generate highly relevant worries,” stated Jonathan Greenblatt, CEO of ADL.
On Saturday, Mr. Musk, who purchased Twitter for $44 billion last month, ran a poll on his Twitter asking users if Donald Trump should be allowed to continue using Twitter.
Mr. Trump’s account was disabled in 2021 due to the objective of inducing violence.
The poll, which received more than 15 million votes, narrowly supported the move 52% to 48%.
Elon Musk tweeted, “the people have spoken,” and reactivated Trump’s account, which hasn’t made any posts yet.
Mr. Greenblatt said, “This decision is dangerous and contrary to the clear decision that Mr. Musk had indicated to our team in the past. It gets us wondering if he has any intention of safeguarding the platform from hate, harassment, and disinformation.”
Kanye West (also known as Rapper Ye) was banned for an anti-Semitic post in October 2022 but began tweeting again on Sunday to his more than 32 million followers.
The NAACP, an organization, linked to civil rights described as a principal Twitter partner, is requesting promoters to boycott the platform.
Derrick Johnson, the president of NAACP, posted on Twitter on Sunday that “any advertiser still funding Twitter should immediately pause all advertising now.”
It has been reported that a considerable portion of Twitter’s revenue is derived from advertising.
Reports have predicted which advertising endeavors from some companies and brands will shut down amid Musk’s buyout.
Three leading marketing organizations are listed on the “Partnerships that Drive Industry-wide Change” page of the Twitter website.
Brand Safety Institute (BSI), one of the three leading marketing partners, mentioned that Twitter’s good record in fighting the issue of brand safety in previous years was under threat.
The BSI spokesperson stated, “We are saddened by the change in the strategy that Musk has chosen, and we will continue to educate advertisers and work with platforms about the options available in supporting healthy online experiences for brands and the people they serve.”
The other advertising partners for Twitter are 4As and the Association of National Advertisers (ANA).
ANA doesn’t comment on individual business matters. 4As is monitoring developments and warning its members accordingly.
When it comes to Twitter, ADL mentions that the drop in staff levels has had an impact on moderation policies on the site. The charity says hate and disinformation have proliferated as a result.
The nonprofit’s research shows that Twitter acted on 60 antisemitic tweets, but the action was taken on just 30 of them.
Yoel Roth, the former head of Trust and Safety at Twitter, stated to the New York Times that moderation at the platform had only somewhat changed or increased in velocity since the takeover.
“Mr. Musk allowed my team to access more aggressively to remove hate speech on the platform, allowing the platform to censor more content, not less.”
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